Five Reasons You Should Be Texting Your Customers

You might communicate with your customers in a lot of different ways. You might send out emails or mailers, for example. One form of communication that you might not have used yet, though, is texting. Although you might text a lot in your day-to-day life, you might not usually use business texting to stay in contact with your customers. If this is true, you might want to start texting your customers for these five reasons.

  1. It’s Easy

You might feel like communicating with your customers is difficult, but it does not have to be. Just as texting is one of the easiest ways for you to contact your friends and family, it’s actually one of the easiest ways for you to contact your customers, too. There are many texting solutions for small business that make it even easier for you to send text messages to those who patronize your business or who have shown interest in your products and services.

  1. It’s Affordable

When communicating with your customers, it’s important to choose a method that is affordable. Some options, such as sending out direct mail, can get expensive. If you focus on texting when you can, though, you can help keep your costs down. This leaves you with more money in your small business budget for other aspects of marketing or running your business.

  1. It’s Effective

Of course, you don’t want to waste time or money on communicating with your customers in a way that isn’t going to work. In fact, you might already realize that effective communication is very important if you want to keep your customers happy and interested in your business. The good news is that texting your customers is actually a very effective means of communication. Since your customers probably tend to check their phones all throughout the day, you can help make sure that they will actually see the messages that you send.

  1. It Works Fast

You might want to build up a good relationship with your customers as soon as you can. Additionally, when it’s time to let your customers know about what is going on with your business, you might want to be able to share the news right away. In both cases, you will probably find that texting is one of your fastest options for sharing information. This means that you don’t have to worry about your information being old news before your customers ever read it.

  1. It’s Eco-Friendly

When using some forms of communications with your customers, you have to worry about an environmental impact. For example, if you regularly send out mailers, then there might be a lot of paper waste that is ending up in the garbage because of it. You may find that texting is one of the most eco-friendly ways that you can stay in contact with your customers, however.

If you aren’t already texting your customers, you may want to think about the benefits above. There are services out there that make texting customers a breeze. Once you implement texting as a part of your marketing strategy, you might wonder why you waited so long to take this important step.